Client
NexLumiere- Illuminating Lives
Feature
UX/UI solution, Web Design & Development, Lead Generation using Digital & Social Media
Industry
Lighting, Electronics
About NexLumiere
Coming from a famed former business line Nexus Tech Solutions, NexLumiere is one of the sought-after brands in the world of Premium Cordless Lamps. Established in the year 2015, NexLumiere aims to reach these battery-operated cordless LED table lamps to the premium Hospitality Industries and B2B sectors.
CHALLENGES
The pain point of the old website was that it was not doing justice to the Premium class products. Also, the website was template driven that had major restrictions w.r.t creativity, usability and scalability.
OUR APPROACH
Where there is light, there is a shadow. Where there is a day, there is a night.
Since we were dealing with Premium LED lamps, we felt nothing can be more apt than showcasing the premium awe-inspiring products in Night and Day format. The true brilliance of a Lamp is felt when only it is lit, however, NexLumiere premium, cordless lamps are so aesthetically crafted that their aura is visible even when they are not on. We felt the only apt way to exhibit the lamps is if we showcase them both in day and night format.
The Solution
The team took the complete onus of the project as if the brand is their baby. Right from sketching the UX and wireframes on paper and transforming them digitally to a state-of-the-art web presence. Right from photoshoot, videography, 3600 turntable experience all were done in-house.
The Results
The client was super excited and awe-struck at the same moment when the website was presented to them for the first time. They felt glad that BlinkInteract understood their concern and came up with such a brilliant, user-friendly and larger than life experience in a website that is both responsive as well as device agnostic.
